Avery & Ember's Technologies
The Avery & Ember's Technologies logo, with Avery and Ember under an arch of paw prints, over a sunset hay field

Privacy tools from two people and two dogs.

We're a small Oklahoma company building simple, honest privacy tools for regular people. Our first product is in development now.

See what we're building Email us

What we're building

Each product is named after one of our dogs. Ember's products work quietly in the background, and Ember's DNS is up first.

Ember's DNS

In development

DNS is the internet's address book. Ember's DNS looks up websites for you and blocks trackers and invasive ad networks before they ever load.

  • Ember's Custom Blocklist: a blocklist we build and maintain ourselves
  • Public DNS servers anyone can point their devices or router to
  • Works on phones, computers, or your whole home network

Ads based on the page you're reading, not on tracking you, aren't blocked. We'll publish the full list of what we allow and why.

Visit embersdns.com

Who we are

Two co-founders in Oklahoma who got tired of technology that treats people like the product.

We're Seth and Jordan. Seth builds the technology, and Jordan runs coordination and outreach. We started Avery & Ember's Technologies because privacy tools shouldn't be confusing, overpriced, or quietly collecting the very data they promise to protect.

We're a for-profit business, and we'll always be upfront about how we make money: from subscriptions, never from selling your information.

Avery, a brown dog sitting, and Ember, a black dog lying down, under an arch of paw prints
Avery is the brown one, with a favorite color of pink. Avery is the namesake of everything you use directly.
Ember is the black one, and the namesake of everything working behind the scenes.

What we believe

Our motto is "high quality, long lasting, and no AI slop." Here's what that means in practice.

Your data is yours
We collect only what we need to run the service, and we never sell it. Privacy should be the default, not an upgrade.
Honest beats impressive
We'll tell you what our products can't do, not just what they can. No fine print designed to trip you up.
A human-run company, for humans
AI is a great tool for catching what people miss, but it shouldn't replace human creativity. We'll never offer AI image or video generators, and no AI will ever make a hiring, firing, or leadership decision here. A computer can't be held responsible, so it doesn't get to decide.
Built to last
We'd rather build a few things that work well for years than a lot of things that don't. We run on Linux and prefer refurbished hardware to cut down on e-waste.

Questions or ideas?

Want to know when Ember's DNS launches, or have something you'd like us to build? Send us an email. A real person reads every one.